Consultant : ASK Consultants
Integrator : Vallect
Category : Retail
Client : DLF Mall of India, Noida

DLF Mall of India, located in Noida, Uttar Pradesh, is the second-largest mall in India, covering over 2 million square feet across seven floors. The mall is divided into five distinct zones representing different regions of India: Market Place, International Boulevard, The High Street, Family World, and Leisure Land. To enhance the mall’s visual appeal, the project involved installing advanced LED videowall solutions, both indoors and outdoors, to create engaging digital experiences and promote brands effectively. The client sought high-quality displays to elevate customer engagement through powerful visuals.

Challenges arose, particularly with the outdoor videowall, which suffered from corrosion due to environmental exposure and high levels of sulfur in the air. This caused rapid deterioration of the mounting structures. Additionally, instability in the power supply disrupted operations and created compatibility issues with older systems. Further obstacles included working within limited timeframes and managing logistical costs.

The solution involved installing 14 videowalls, including a unique display of LED tiles wrapped around a square pillar. Xtreme Media provided the videowalls, ensuring a centralized, user-friendly control system. Outdoor panels were treated with sulfur-resistant coatings and mounted on robust structures to withstand harsh weather. These dynamic displays transformed the mall into a visually captivating space, enriching the customer experience.