Alphatec, a leading Mumbai-based distribution house for premier audio and video equipment across India, has appointed Rohit Uberoi as its new Business Head, Live & Rental.

Rohit joins Alphatec with over 30 years of expertise in consumer durables and professional audio, bringing valuable strategic insights to his role. He will focus on establishing and expanding the Live Sound & Rental market segment, leveraging his experience with both small and large-scale companies to drive growth in the Indian market. His responsibilities include engaging with stakeholders to showcase product value and providing ongoing education to both the team and customers. Rohit’s efforts will be pivotal in unlocking significant market potential and fostering long-term success for Alphatec.

The inclusion of Rohit significantly advances Alphatec’s strategic objectives and enhances our market position. With his robust educational background and extensive experience managing multi-million-dollar businesses, Rohit is well-equipped to drive our goals in the professional audio sector. His leadership will be pivotal in accelerating our growth within the Live Sound & Rental market, leveraging his strategic vision and expertise. Rohit’s role will reinforce our position as a leader in the professional audio industry and ensure that we continue to meet our ambitious targets.

Welcoming Rohit, Devasis Barkataki, Founder and Managing Director, Alphatec, stated, “We are delighted to have Rohit join our team. His extensive experience and strategic vision are a perfect match for our ambitious goals. Rohit’s leadership will be instrumental in driving our growth in the Live Sound & Rental market and reinforcing our position as a leader in the professional audio industry.”

Talking about his new role and responsibilities, Rohit said, “I am excited to join Alphatec and contribute to its growth. With my deep experience in the audio industry, my focus will be on leveraging the immense opportunities in the Indian market. My goal is to drive innovation, foster strong stakeholder relationships, and enhance our market position by delivering unparalleled value and solutions.”