Videowalls in India
Active LED videowalls are taking over the video market like a storm. The journey towards finding the perfect display solution took a leap forward with the evolution of direct LED videowall panels.
Active LED videowalls have successfully overcome the issues of the indirect light of projection systems or the distracting bezels of LCD and LED panels which characterised traditional projection systems, from plasma displays to LCDs to LEDs. Pixel sizes, too, have shrunk to as low as 0.8 mm, surpassing the resolution of earlier LCD panels. Coupled with seamless integration and the flexibility to redesign in any shape, LED videowalls are popular not only for out-of-home (OOH) advertising but also for indoor applications.
One key factor driving the popularity of LED videowalls is their contrast and brightness capabilities. With brightness levels reaching up to 10,000 lumens, LED videowalls can effectively combat the brightness of daylight, making them ideal for outdoor advertising.
The rise of LED videowalls has also impacted the indoor market, with traditional projectors facing stiff competition from increasingly large interactive flat panel (IFP) displays. The introduction of larger IFP displays, such as the 98-inch one, has led to a decline in the use of projection systems in meeting rooms and auditoriums.
In India, manufacturers are flooding the market, with some genuine products and others rebranded white-labelled Chinese products. The abundance of options has made it challenging for integrators to select the right product for their applications, highlighting the importance of in-depth understanding of the underlying technology and components within videowall panels.
Despite these challenges, the market for indoor LED displays in India is projected to grow significantly, powered by demand from shopping malls and retail businesses to network operation centres (NOCs) and boardrooms.
So, why are active LED videowalls becoming increasingly popular?
Seamless Integration: Unlike traditional flat panel displays with visible bezels, LED videowalls offer a seamless viewing experience. With no visible lines or interruptions between the panels, the content appears continuous and immersive, enhancing the overall visual impact.
Design Flexibility: LED videowalls provide designers with unparalleled flexibility in creating custom resolutions, shapes, and sizes. LED videowalls can be tailored to fit any space or application, whether it’s a flat, curved, or even a concave or convex configuration. This versatility allows for more creative and impactful installations in various environments, from retail stores and corporate lobbies to event venues and concert stages.
Superior Image Quality: LED videowalls deliver exceptional image quality with vibrant colours, high contrast ratios, and wide viewing angles. The LED technology used in these displays produces bright, crisp images that remain consistent even in brightly lit environments. This makes LED videowalls ideal for both indoor and outdoor applications, where visibility and image clarity are paramount.
Energy Efficiency: LED technology is more energy-efficient compared to traditional display technologies like LCD and plasma. LED videowalls consume less power while producing brighter images, resulting in lower operating costs and reduced environmental impact over time. This makes them a sustainable choice for businesses and organizations looking to minimize their carbon footprint.
Durability and Reliability: LED videowalls are built to withstand the rigors of continuous use in various environments. They are constructed with durable materials and components that can withstand shock, vibration, and temperature fluctuations. Additionally, LED panels have a longer lifespan compared to other display technologies, reducing the need for frequent maintenance and replacement.
Dynamic Content Capabilities: LED videowalls offer dynamic content capabilities, allowing for interactive and engaging experiences. They can display high-definition video content, live streams, real-time data feeds, and interactive graphics, making them ideal for advertising,
branding, and informational purposes. This versatility enables businesses to create compelling and memorable experiences for their audiences.
The rising popularity of LED videowalls signifies a transformative shift in the video display landscape, implying a strong demand driven by a need for unparalleled performance, flexibility, and durability to meet the evolving needs of various industries across the country.
Abdul Waheed is a prominent figure in the AV industry, and also the Managing Director at EYTE Technologies Pvt Ltd., a leader in India’s AV, IT, IoT, and acoustic consulting sectors. An AVIXA CTS & CTS-I certification holder and member of AVIXA’s Certification Committee, Abdul is deeply committed to delivering exceptional customer experience. As an industry veteran with over two decades of experience, Abdul is a strong supporter of technological innovations that support the growth of the industry.
Abdul Waheed, Managing Director EYTE Technologies Pvt Ltd
