In the cluttered landscape of India’s audiovisual industry, where retailers often juggle five to six different vendors for a single store setup, Radiant Signage Pvt. Ltd. emerged as a beacon of simplification. Founded in 2016 by Venkatesh Sanjeeva and later strengthened by co-founder Murali Krishna in 2017, this Bangalore-based company transformed a simple observation about market inefficiencies into one of India’s most trusted names in turnkey digital display solutions.
The Indian digital signage market has been experiencing rapid growth driven by increasing retail modernization and the country’s digital transformation initiatives. However, the industry has long been plagued by fragmentation, with retailers forced to navigate a complex ecosystem of hardware vendors, software providers, installation teams, and content creators—often with little coordination between them. This fragmented approach not only increased costs and deployment timelines but also created accountability gaps that left retailers struggling with technical issues and inconsistent brand experiences across locations. It was into this challenging landscape that Radiant Signage stepped in, offering a fundamentally different approach to digital display solutions.
Identifying the Opportunity
The story begins in 2015, when Venkatesh Sanjeeva, a former software entrepreneur and HCL support head , noticed a glaring gap in the market. “Retailers were struggling to coordinate multiple vendors just to set up their display ecosystem,” recalls Venkatesh. From sourcing screens and media players to managing brackets, installers, software, and content—the process was fragmented, time-consuming, and prone to finger-pointing when things went wrong.
Armed with his engineering background and hands-on industry experience, Venkatesh began consulting independently to better understand the market dynamics. The response was overwhelmingly positive, leading to the formal launch of Radiant Signage in April 2016.
The company’s early success was nothing short of remarkable. Within just six months of operations with a lean three-member team, Radiant clocked revenues of ₹2 crores—a testament to both market demand and their execution prowess. Their first major projects came through word-of-mouth referrals from industry giants like Reliance and Future Group.
A Partnership That Transformed
The turning point came in 2017 when Murali Krishna, Venkatesh’s former colleague from HCL where Murali had headed Sales while Venkatesh led Support, joined as co-founder. Their shared professional history at HCL had already established mutual respect and understanding of each other’s strengths. Murali brought over three decades of industry experience in sales and signage software, along with crucial expertise in cloud-based signage systems and large-scale deployments from his work with Scala a global leader in digital signage software.
The partnership was synergistic from day one. Venkatesh’s hardware expertise and execution capabilities perfectly complemented Murali’s software knowledge and sales acumen. Together, they addressed the industry’s most significant pain point: fragmented ownership and accountability.
“Our shared ethos was simple,” explains Murali. “Deliver value, not just equipment. Every customer wants to feel special—and our job is to make sure they do.”
Technical Excellence
Radiant’s technical capabilities truly shone during the LED revolution that hit India around 2017. While many companies struggled with the transition from backlit displays to active LED technology, Radiant embraced it with characteristic rigor and innovation.
One of their standout projects was the KIA Motors experience center in 2018 in Gurgaon, featuring an impressive 80 ft. x 20 ft. curved LED wall with over 8K resolution. The project involved integrating high-end graphic systems, custom-built touch overlays, and VR-enabled OMEN desktops imported from the US—setting new benchmarks for immersive retail experiences in India.
Perhaps even more groundbreaking was their 2018 project for Pantaloons, where Radiant pioneered India’s first arch LED installation. Executed across 40 locations, the arch design seamlessly blended architecture with digital media, showcasing their creative engineering capabilities and in-house design expertise.
Software-Driven Transformation
Under Murali’s guidance, Radiant revolutionized content management for retail clients. Traditional pen-drive updates were replaced by sophisticated cloud-based management systems, enabling centralized content distribution across hundreds of screens in real-time.
Today, Radiant manages over 12,000 screens for major brands including Taco Bell and Pantaloons, ensuring seamless content distribution, consistent brand messaging, and operational efficiency across multi-location retailers. As exclusive partners for digital signage software solutions like Smart Player and RYARC, their managed services have transformed digital signage from simple display tools into powerful retail instruments capable of delivering analytics-driven playback and interactive customer experiences.
Recognizing that not all clients have internal creative teams, Radiant established its own content studio, extending their value proposition to include content creation and quality assurance.
Sustainable Progress
What sets Radiant apart in a price-sensitive market is their unwavering commitment to ethical business practices. “If you give credit, you should have the ability to collect,” states Venkatesh, reflecting their cautious yet strategic growth approach.
The company steadfastly refuses to engage in race-to-the-bottom pricing wars, instead focusing on delivering exceptional value through reliability, transparency, and comprehensive long-term support. This principled stance has earned them the trust of premium clients who prioritize quality over cost-cutting.
Innovation and Future Vision
Radiant’s commitment to staying ahead of industry trends is evident in their active participation in major AV and retail technology exhibitions worldwide. This continuous learning approach keeps them future-ready while strengthening their internal innovation culture.
The company has also invested heavily in solving India-specific challenges, such as developing high-brightness, modular LED displays specifically designed for environments with excessive ambient light a common problem in Indian retail spaces.
Their technical teams are trained not just in display installation but also in anticipating and preventing electrical load issues, network disruptions, and content syncing problems before deployment ensuring smooth operations from day one.
Scaling for the Future
From its humble beginnings in Bangalore, Radiant has grown to over 50 employees with a pan-India presence. The company has set an ambitious target of crossing ₹100 crores within the next two to three years.
But beyond the numbers, Radiant’s vision extends to becoming India’s most trusted name in retail display technology. They’re actively exploring AI-powered content management, retail analytics, and expansion into government and institutional projects.
The company is also expanding its internal training programs to develop a deeper bench of AV technicians, project managers, and digital content specialists. By fostering a knowledge-sharing culture, Radiant aims to scale smartly while maintaining their hallmark consistency in quality.
The Radiant Difference
From Aditya Birla’s Forever 21 to Times Zone flagship stores, Radiant understands PMC’s language as it’s their favourite. Radiant continues to redefine what’s possible with digital displays in India’s dynamic retail sector. Their journey from a three-person startup reflects not just business success but a fundamental transformation in how the AV industry approaches client relationships. Beyond retail, Radiant has forayed into the government sector under its own brand, Radiant Synage, aligned with the Viksit Bharat initiative.
As the digital signage market continues to evolve, Radiant Signage stands as a testament to the power of integration, innovation, and unwavering customer focus. In an industry often characterized by fragmentation and price competition, they’ve proven that there’s immense value in being the single point of accountability for complex AV solutions.
Radiant isn’t just selling screens—they’re delivering clarity, connectivity, and consistency, one pixel at a time. In doing so, they’ve not only built a successful business but have also elevated the standards of service excellence in India’s AV industry.
