How Avientek is Building Ecosystems, Not Just Moving Boxes
Doubling revenue year after year for four consecutive years. That’s the growth trajectory of Avientek Electronics in India, a company that’s rewriting the rules of AV distribution by doing something most distributors wouldn’t dare, convincing telecom and IT partners to enter a market they knew nothing about. And it’s working spectacularly.
When Shrinivas Timmanagoudar joined Avientek Electronics India in 2021 as the fifth employee, the company was virtually unknown. Most partners hadn’t heard of Avientek. Those who had dismissed it as just another Middle East company testing the Indian waters. Four years later, that perception has changed dramatically.
Shrinivas recalls, Avientek’s journey began with a simple yet powerful vision , to make technology more human, accessible, and integrated. When we started, the AV industry was still very hardware-centric, with limited focus on interoperability or user experience. We saw a huge opportunity to bridge that gap, to create solutions that not only deliver high performance but also simplify how people communicate, collaborate, and learn.
“When we started, not many people knew who Avientek was,” Shrinivas recalls. “They thought somebody from the Middle East had started operations here. That was the initial assumption from partners.” But what began with skepticism has transformed into something far more substantial. Today, Avientek India boasts over 1,000 registered partners and represents some of the world’s leading technology brands including Logitech, Sharp, SMART, G&D and Infobit.
The team has grown from a handful of people to many dedicated professionals serving India, with physical offices in Bangalore, Mumbai, Kolkata, and Delhi, and presence extending to Chennai, Cochin, Pune and Hyderabad. The company recently moved into its own building in Indiranagar, Bangalore a visible symbol of its commitment to the Indian market.
Beyond Boxes
What sets Avientek apart? “When somebody says distribution company, what comes to mind is someone who sells boxes, part number billing, right? But we’re not the same,” Shrinivas explains, Over the years, Avientek has evolved from being a technology distributor to a complete solutions provider with expertise across Audio-Visual, Unified Communications, Control Systems, and Educational Technologies. Our growth has been fuelled by innovation.
Avientek has earned its reputation not just by distributing products, but by delivering design-driven solutions, extensive training, and hands-on partner empowerment. “When a new product is brought to market, we go to the site with our partners,” explains Shrinivas. “We help them install the first one, guide them through the second, and by the third installation, they’re empowered to do it on their own.” This collaborative method ensures that partners gain both technical confidence and real-world experience, transforming them from resellers into solution providers who can independently deliver high-impact AV deployments.
This approach stems from Avientek’s roots as a next-generation technology company focused on delivering integrated Audio-Visual (AV), Unified Communication (UC), and Educational Technology solutions. “We don’t just provide products; we deliver complete ecosystems that bring together innovation, simplicity, and user experience,” Shrinivas emphasizes.
Breaking Traditional Barriers
Perhaps Avientek’s most innovative strategy has been its unconventional approach to partner recruitment. While most distributors focus on traditional AV partners, Shrinivas and his team saw opportunity in adjacent industries.
“We realized that traditional AV partners were already offering AV Solutions. If we wanted real reach, we needed to expand beyond that.” The solution? We chose to expand the ecosystem by engaging non-AV partners, specifically Telecom and IT firms with strong customer relationships but little exposure to AV.
The logic was clear: telecom and IT partners already had strong customer relationships and trust. “A company with 1,000 employees and a 1,000-extension PBX has around 20 boardrooms,” Shrinivas notes. “While PBX is a one-time sale, those boardrooms offer major AV opportunities.” With AV and IT converging, IT partners—already dealing in cloud, infrastructure, and collaboration tools – found AV a natural extension.
The strategy first met resistance as partners doubted AV’s potential. But after major projects and easy upselling to existing clients, perceptions changed, they already had the relationships; they just needed product know-how.”
To make the shift seamless, Avientek poured resources into partner training, bringing them to its experience canter for immersive, hands-on sessions. “Telecom and IT partners already have strong technical foundations,” Shrinivas notes. “That’s why they pick up AV concepts so quickly.”
Building Credibility
Avientek entered India in 2019 with ClearOne, marking the start of its AV distribution journey. Despite COVID-19 delays, it steadily expanded, adding DigiBird, NEC, and later Logitech in 2023, followed by G&D and SMART. Its portfolio now includes leading brands like Chief, Da-Lite, Jupiter, Middle Atlantic, Vaddio, VuWall, Sharp, Soltec, and Infobit , offering a complete AV and UC ecosystem. Today, India’s top AV system integrators count Avientek among their trusted partners, underscoring its strong market credibility.
Looking Ahead
As Avientek eyes the future, education emerges as a key focus area “We’re witnessing a significant wave of digital transformation in education, and we’re committed to being an active part of that journey,” says Shrinivas Timmanagoudar. The company is redefining digital learning with interactive and hybrid-ready classrooms.
“Our vision for the next five years is to position Avientek as a global leader in intelligent AV, UC, and Educational Technology ecosystems driving innovation that transforms how people connect, collaborate, and learn.”
AI and automation particularly excite him. “From predictive maintenance to real-time audio optimization and intelligent room scheduling, AI is making systems smarter and more efficient. AI-driven analytics can optimize meeting room usage and automate device control, allowing users to focus on collaboration rather than the technology itself.”
But it’s the integration of AV with smart building systems where he sees massive potential “Imagine a meeting space that adapts automatically to your needs, lighting, temperature, display, and audio all optimized intelligently. That’s the future we’re building towards.”
To maintain its competitive edge, Avientek continuously invests in learning and skill development. “Our team stays abreast of the latest global trends, whether it’s AI-driven meeting room automation, immersive display technologies, or networked AV solutions,” Shrinivas says. “Innovation and adaptability are part of our DNA.”
The company’s approach to partner support reinforces this commitment. “Partner success is the cornerstone of our growth. We ensure our channel partners receive comprehensive pre-sales support, training, marketing assistance, and post-sales service.”
Enabling Possibilities
Globally, Avientek operates with over 120 employees across multiple regions, establishing itself as a significant player in the AV, UC, and Educational Technology space. India’s contribution to that global footprint is growing rapidly, reflecting both the market’s potential and Avientek’s execution.
When asked about his message to the industry, Shrinivas becomes thoughtful. “We’re entering an exciting era where technology is reshaping communication and collaboration. At Avientek, we believe success is not about selling products but enabling possibilities. Together, we’ll continue driving innovation and value across every market we serve.”
It’s a message that captures the essence of Avientek’s approach, one that has taken the company from an unknown entity to a recognized force in India’s AV landscape in just four years. As the industry continues its rapid evolution, Avientek’s combination of strategic vision, partner focus, and commitment to innovation positions it well for the next phase of growth. The future of AV, it seems, lies not in boxes and part numbers, but in ecosystems, relationships, and the relentless pursuit of better ways to connect.
