German audio specialist strengthens regional presence with industry veteran’s expertise.
Fohhn Audio AG is pleased to announce the appointment of Grifiths Zachariah as the company’s new Sales & Business Development Manager for the Middle East and Africa (MEA) region. This strategic appointment strengthens Fohhn’s presence in one of the world’s most dynamic growth markets.
Based in Dubai, Zachariah brings over two decades of experience in the professional AV industry, having held senior roles with leading international manufacturers and prominent AV system integration firms. Recognised within the industry for his contributions to advancing professional audio-visual practices, he has received multiple awards and is a committed advocate for AV training and knowledge sharing.
His collaborative approach and passion for technology have earned him trusted relationships and strong influence within the regional AV community, making him an ideal fit to drive Fohhn’s expansion in the MEA market.
Transforming the Audio Landscape
Speaking on his new role, Zachariah expressed his enthusiasm for Fohhn’s innovative technology: “Driven by a deep appreciation for both technology and the science of sound, I see Fohhn’s sustainable, German-engineered Beam Steering – the most complete solution in the market today – as a catalyst for transforming the MEA audio landscape.”
He continued: “By directing sound energy precisely to the listener, rather than losing it to walls and reflective surfaces, we can achieve truly intelligible, consistent audio in even the most challenging spaces. My focus is to make these solutions more accessible through strong channel partnerships, wider market reach, and dedicated regional support – ensuring our customers experience the very best in precision audio technology.”
Strategic Market Expansion
This appointment represents Fohhn Audio AG’s commitment to expanding its footprint in the MEA region, a market characterized by rapid infrastructure development and growing demand for premium audio solutions. Zachariah’s extensive network and deep understanding of regional market dynamics position him to drive significant growth for the German audio technology specialist.
With his proven track record in business development and technical expertise, Zachariah is expected to strengthen Fohhn’s channel partnerships while introducing the company’s innovative beam steering technology to new markets across the Middle East and Africa.
