When two voices from different worlds meet on one stage, every breath, every nuance and every note has to be heard exactly as it was sung. That is the promise behind Bhoomi 2026, the seventh edition of the cross-cultural musical vision of Bollywood’s celebrated composer duo Salim-Sulaiman and this year, that promise is being delivered through Shure, which has come onboard as the project’s official audio partner.
The association was initiated by Sun Infonet, Shure’s national distributor in India, which also deployed a Meyer Sound system on the Bhoomi live stage.
A season that began with Nuksaan
Since its inception, Bhoomi has been a space where cultures meet, voices find one another, and music becomes a language that needs no translation. The 2026 journey opened with Nuksaan, a Punjabi love song that balances tenderness with intensity. Led by the soulful voices of Afsana Khan and Saida Begum, with music by Salim-Sulaiman and lyrics by Happy Raikoti, Nuksaan unfolds as a conversation between two voices and two musical textures and the emotions that live between the notes.
The season has since featured performances by Sonu Nigam, Shreya Ghoshal, Armaan Malik, Aditya Gadhvi, music composer Anurag Saikia and Sandeep Narayan. Bhoomi 2026 continues to release on YouTube, with more artists set to join the line-up before the season concludes.
“The name precedes its reputation”
For Salim Merchant, choosing Shure was a decision rooted in years of personal experience.
“Shure – the name precedes its reputation,” says Salim Merchant. “I have been using Shure professionally throughout my music career, and I know the quality these microphones deliver. Right now, I really like the Nexadyne 8 vocal microphone, and on the live stage I’ve been introduced in depth to the Axient Digital PSM in-ear system, which I now use whenever I perform live. All of these great professional experiences with Shure were the reason we chose to associate with Shure for this edition of Bhoomi. My thanks to Neeraj Chandra and the Sun Infonet application team for their support.”
Behind the sound
The Bhoomi 2026 stage was built around a complete Shure and Meyer Sound signal chain from the first microphone to the last loudspeaker:
| Application | System |
| Wireless microphones | Shure Axient Digital |
| In-ear monitoring | Shure Axient Digital PSM (ADPSM) |
| Drum microphones | Shure Nexadyne NXN2, NXN6 and SM81 |
| Main PA | Meyer Sound Leopard |
| Subwoofers | Meyer Sound 900-LFC |
| Stage monitors | Meyer Sound MJF-210 |
| Front fills | Meyer Sound Leopard |
On the production floor, Jeremy Rana, Brand Manager for Shure at Sun Infonet, provided hands-on technical support for Shure throughout the Bhoomi 2026 shoot.
“Our job on set was to make sure the artists could forget the technology and just perform. The set was built around a semi-circle of LED screens, which is a tough environment for wireless, and on a live set the walkie-talkies and camera equipment added even more RF to deal with and we were ready with the Shure AD600 spectrum Analyzer which did the work for us . Being on the floor throughout the shoot let us keep the Axient Digital wireless and ADPSM in-ear systems stable through all of it, alongside the Nexadyne drum mics and the Meyer Sound rig. The team could focus on capturing every take exactly as it was sung.” says Jeremy Rana, Brand Manager – Shure, Sun Infonet.
Where great music meets great sound
What sets Bhoomi 2026 apart is not just the equipment on stage, but the way it got there. This was never a logo-on-a-banner sponsorship. Salim–Sulaiman brought the artistic vision, Shure brought the microphones and monitoring their artists already trust, and Sun Infonet brought the application expertise to make it all work on the ground. Artist, brand and distributor worked as one production team, from planning through to the final take.
“Bhoomi represents the extraordinary depth and diversity of India’s musical landscape, bringing together artists, traditions and creative perspectives on one platform. At Shure, we recognise the responsibility that comes with supporting a production of this calibre, where every voice and every musical detail deserves to be experienced with absolute clarity. Our association with Salim-Sulaiman, alongside our longstanding partner Sun Infonet, reinforces our commitment to empowering India’s music community with technology that artists can depend on. We are proud to be part of a platform that celebrates musical excellence while setting new benchmarks for audio production in India, said Viraaj Shidhaye, Sr. Manager Sales, South Asia at Shure.
That model holds a lesson for every high-production live music project in India, whether it is a multi-artist collaboration, a recorded concert series or a performance made for streaming. Bring the audio partner in early. Build the system around what the artists actually use and trust, rather than what is merely available. Put engineers on set, not just gear in the truck. And treat the signal chain, from the first microphone to the last loudspeaker, as a single system. When that happens, artists stop thinking about the technology and simply perform, and the audience hears the music exactly as it was created.
As Bhoomi 2026 continues to unfold on YouTube, with more artists still to join this season, the collaboration between Salim-Sulaiman, Shure and Sun Infonet stands as a benchmark for the industry: proof that when great artists and the right audio partners share a common purpose, live music in India can sound as good as it is performed.
