Avocor, a global leader in interactive collaboration solutions and part of the AUO Display Plus (ADP) family, today announced a strategic partnership with Legamaster, a brand of the edding Group and a trusted name in visual communication tools. Enabled by AUO Display Plus, this collaboration marks a significant step in both brands’ mission to expand their innovative display solutions and global reach.

The partnership combines two highly respected brands, integrating Avocor’s innovative collaboration technology with Legamaster’s strong regional presence and expertise, accelerating market growth across Europe and Latin America, starting with immediate collaboration in the German and UK markets. This alliance offers customers greater choice, increased value, and more seamless collaboration experiences.

The collaboration allows both Avocor and Legamaster to maintain their brand identities while strategically aligning their go-to-market strategies. Supported by AUO Display Plus, they will offer a broader range of innovative display solutions designed for hybrid work and education environments, providing customers and partners with more flexibility, options, and regional support.

This partnership highlights Avocor’s ongoing commitment to delivering world-class solutions for the evolving needs of modern workplaces and learning environments, said Dana Corey, GM & SVP, Avocor. “With the support of AUO Display Plus and Legamaster’s established reputation, we are well-positioned to expand into new markets and better serve our global customers.” AUO Display Plus, a subsidiary of the display industry leader AUO, played an important role in aligning the two brands as part of its broader strategy to promote collaboration within its network of house brands and long-term partners.

Andreas Hase, VP responsible for the Business Unit Collboration@Work at Legamaster, “Our relationship with AUO Display Plus has been built on trust, innovation, and the shared ambition to provide solutions to the users of our products. Collaborating with Avocor strengthens our offering and enables us to continue delivering even more best-in-class solutions across the DACH region and beyond.”