In the AV industry, success comes from solving problems and building trust, not just selling technology. AV Today explores Amar Bahadur’s remarkable journey from being a sales professional to becoming the founder of Vesta Consultant, defying industry norms and crossing career boundaries few dare to attempt.
In the AV industry, we often see people carefully choosing their career paths between sales and consulting. These two profiles require different skillsets and mindsets, and transitioning between them can be challenging. However, some rare individuals successfully make this leap, especially when driven by passion and determination. Amar’s journey from being a successful sales professional to establishing his own consulting and integration firm offers valuable insights for anyone looking to venture into entrepreneurship.
Amar’s entry into the AV industry was unexpected. Starting his career in IT sales at Fujitsu, he found himself at a crossroads when the company closed its volume division. A referral led him to Visual Display, a distributor of Hyundai displays, marking the beginning of his AV journey.
Initially, Amar approached sales by pitching products, but this method proved ineffective. “You’re not just selling a display,” he notes. “You’re selling a solution. You need to understand how and why the product will be used.”
With mentorship, Amar shifted his perspective, asking about room size, application type, and integration goals. This insight into the AV ecosystem laid the groundwork for his successful career.
After a successful tenure at Visual Display, Amar transitioned to Mindstack Distribution. He focused on solution-based distribution and gained deeper insights into backend systems for large-scale AV solutions. However, entrepreneurship was always on his mind.
“I always knew I wanted to build something of my own,” he recalls. After three years in the AV industry, Amar co-founded his first business. Despite its initial promise, different visions led to an amicable split after a year, forcing him to start over. “I was back to zero,” Amar reflects. He began offering freelance consulting services to IT system integrators lacking AV expertise, managing projects and design while coordinating with freelance installation teams for execution.
In a few months, Amar’s work gained recognition, leading to the launch of Vesta Consulting in September 2021. With his wife’s support, he invested modestly and dedicated the first six months to outreach and relationship-building, focusing on trust rather than immediate revenue.
Today, Vesta Consultant is known for its consultative approach. Rather than just providing quotes, Amar and his team collaborate with clients, project management consultants (PMCs), and interior designers from the outset, assessing acoustics, lighting, and spatial design to ensure that audio-visual integration enhances the built environment.
“We go beyond the BOQ (Bill of Quantities),” Amar explains. “Clients appreciate that we help them connect the dots, whether or not a contract has been awarded.”
Vesta now operates with a dedicated team of seven, providing end-to-end solutions, including backend support, installations, and project delivery. The firm has executed projects valued at approximately ₹4 crore, earning praise from multinational corporations for their timely and professional delivery. Looking ahead, Amar’s vision for Vesta is clear: to be known not necessarily for scale, but for dependability and service excellence. “We may not chase ₹100 crore targets, but we aim to be the most trusted partner in the AV space,” he says.
Beyond AV, Amar is also exploring turnkey project solutions and even real estate. His mindset has evolved from specialist to entrepreneur, always seeking to add value through quality and integrity. Reflecting on his journey, Amar says, “People sometimes assume it was easy. But the truth is, it took resilience, mental strength more than financial muscle. You don’t get anything easily, but with focus and a positive mindset, you can build something truly meaningful.”
Amar’s story stands as a testament to what’s possible when technical curiosity meets business courage; a rare combination that continues to shape the future of Vesta Consultant.
