Shure, a global leader in audio technology, proudly announces the launch of its ground-breaking Axient Digital PSM Advanced Digital In-Ear Monitoring System recently during a three-city tour across Mumbai, Bangalore, and Delhi. This event brings together monitor engineers and rental owners to witness the future of digital wireless monitoring solutions.
Setting a New Standard in Digital Wireless Systems
With the introduction of Axient Digital PSM, Shure continues to lead the industry with digital wireless systems. The new Digital In-Ear Monitoring System has been meticulously designed and developed to exceed the demands and needs of today’s touring and live production landscapes. Shure’s new Axient Digital PSM ensures the highest levels of RF performance, audio quality, scalability, flexibility, and low latency. With its four powerful transmission modes: multi-channel wideband (WMAS innovation1), narrowband, analog FM and Axient Digital standard2 (point-to-point), engineers can select the mode that ensures the best use of spectrum and rock-solid reliability depending on the situation, the performers, and the state of the spectrum. With its forward-looking design, Axient Digital PSM represents a long-term investment for tours, venues, and other applications.
Why Axient Digital PSM Matters to Customers and the Industry
Axient Digital has been a touring standard for over a decade, trusted by professionals worldwide. The addition of Axient Digital PSM to this ecosystem marks a significant upgrade, integrating advanced In-Ear Monitoring (IEM) systems. Here’s why the new digital in ear monitoring system is a game-changer:
Superior RF Performance and Audio Quality: With a next-generation digital radio and sophisticated headphone amplifier design, performers will enjoy the highest audio quality with no compromises to signal reliability and less than 2.9ms latency for the most immersive audio experience.
Spatial Diversity: Developed by Shure, Spatial Diversity is one of Axient Digital PSM’s main capabilities, which employs two transmit diversity antennas, each sending a signal on the same frequency, providing RF engineers with a new, easier option for supporting separate zones and optimizing coverage for stadiums, indoor venues, and broadcast studios.
Flexibility and Scalability with transmission modes: With its four transmission modes, audio engineers and touring professionals can be more creative than ever: they can select the mode that best supports each production, while ensuring the most efficient use of spectrum and solid reliability.
Command and Control: Axient Digital PSM is supported by Shure’s ShowLink® ecosystem, allowing monitor engineers to enjoy comprehensive remote management of every bodypack receiver on stage. By also integrating it with Shure’s Wireless Workbench® and AD600 Spectrum Manager, engineers have access to wide-band spectrum scanning, monitoring, and management in real-time.
“We’re excited to be here. With Shure celebrating 100 years, and our partner Sun marking their 40th anniversary, and 25 years for Sun Infonet, it felt like the perfect time to showcase our latest innovation. The new digital in-ear monitoring system has already seen success in the US and Europe and even made an unofficial debut last month at Lollapalooza in Mumbai. Now, we’re proud to officially bring it to India. It’s a natural addition to our portfolio alongside AxientDigital, already a world-leading system. This really completes the family.”
– Antony Lovell, Director of Sales MESEA, Shure
“In my role leading strategic market development globally, I’ve spent a lot of time understanding the evolving needs of customers, especially around spectrum regulation and product design. Wefed all of that learning into systems like Axient Digital and now into this new digital in-ear monitor. Honestly, one of the most common questions I’ve been asked over the past six to eight years is, ‘When is Shure going digital with IEMs?’ That moment is finally here. It’s been a long time coming, and it’s personally rewarding to be in India, meeting our friends and customers as we introduce this major step forward.”
– Tuomo Tolonen, Senior Director, Strategic Market Development, Shure
“As Shure celebrates 100 years globally and SunInfonet completes 25 years, this moment marks a significant milestone for both companies. We’ve witnessed the evolution of audio technology together, and this latest launch—Shure’s first foray into digital monitoring systems—is a truly unique step forward. When I met the team in Barcelona, I emphasised the need to bring this innovation to India, not just as a product, but as a conversation. There are many questions from engineers and rental companies around frequency spectrum and system clarity, and it was important to us that we lead with education. Our aim has always been to deliver honest, future-ready solutions to the market, not just competitive pricing.”
– Neeraj Chandra, Director, Sun Infonet
