When Nielsen Media embarked on creating their new Bengaluru office, they had a clear vision, a modern workspace that would seamlessly integrate their Google Meet-centric culture while making a bold architectural statement. The challenge was to move beyond traditional AV installations to create something that would truly reflect how their employees worked in the digital age.
Nielsen Media’s requirements were refreshingly specific and challenging in equal measure. As AV Consultant Nikhil Shenoy from Digital Futurist explains “They are primarily into Google Meet. So they wanted a solution which will help them to have a Google room kind of solution wherein they can directly join a meeting through a touch panel. They have very certain requirements – they do not use any HDMI cable, they do not use any wireless presentation.”
This wasn’t simply about eliminating cables for aesthetic reasons. Nielsen employees had embraced a fully digital workflow and expected their physical spaces to mirror this approach. They envisioned walking into any meeting room, clicking a Google Meet link, and immediately presenting without any physical connections or technical setup procedures.
The project brief extended beyond meeting rooms. Working with Project Architect Concept Consilio India Pvt Limited, the team needed to create spaces that supported Nielsen’s data-driven culture while incorporating striking visual elements that would communicate the company’s commitment to innovation.
The Nielsen project presented several unique challenges that required creative problem-solving. The primary challenge was creating a consistent, cable-free meeting experience across rooms of varying sizes while maintaining the reliability that corporate users demand.
“We wanted to give Nielsen an environment where technology isn’t a hurdle but an enabler,” notes Nikhil. “Whether it’s a four-person huddle or a large boardroom, the experience had to be consistent and intuitive.”
Additional challenges included integrating a video wall installation in their reception area in front of the main staircase without compromising architectural flow, creating a training space that could transform from unified to divided configurations, implementing centralized digital signage distribution across the entire office, and ensuring seamless IT/AV convergence for long-term scalability.
The project timeline was compressed into six months, requiring careful coordination between the design team, system integrator VTECH Technologies, and Nielsen’s IT department.
The Solution Architecture
Meeting Room Ecosystem
The solution strategy focused on platform-first design anchored around Google Meet compatibility. Nielsen’s meeting rooms feature a scalable approach across different capacities, utilizing Lenovo Series One Google Room Kits for smaller spaces and Crestron’s Automate VX system with intelligent three-camera switching for larger rooms.
All meeting spaces are equipped with LG UHD displays scaled to room capacity, mounted on Btech wall mounting systems, ensuring consistent visual quality across the office. The display sizing follows a strategic approach: 4 & 6 PAX rooms feature 50-inch LG UHD displays, 8 PAX rooms utilize 65-inch LG UHD displays, 10 & 12 PAX rooms are equipped with 75-inch LG UHD displays, and the 14 PAX room showcases an 85-inch LG UHD display.
The audio architecture follows a tiered approach based on room capacity. Smaller rooms (4 & 6 PAX) utilize the display’s built-in audio systems, while medium rooms (8 PAX) incorporate Alpha Acoustics Ambience C265 ceiling speakers for enhanced sound coverage. Larger meeting spaces (10, 12, and 14 PAX) feature comprehensive audio solutions including Q-SYS Core 8 Flex and Crestron DSP processors for advanced signal processing, Shure MXA920 ceiling microphones with beamforming technology for superior voice capture, and Alpha Acoustics Ambience ceiling speakers strategically positioned for optimal sound distribution and speech intelligibility.
The 10 PAX, 12 PAX, and 14 PAX rooms are fitted with Crestron 1 Beyond Intelligent PTZ Cameras (IV-CAM-i12-B), offering 12x optical zoom for clear, high-quality video capture. Each larger room is provisioned with 3 PTZ cameras for multi-angle coverage, supported by Crestron Pro Voice-Activated Multi-Camera Autoswitchers (IV-SAM-VX2-S), enabling automatic switching based on active speaker voice direction.
Crestron HDMI/USB cabling and structured wiring provide reliable connectivity infrastructure across all rooms, with Crestron FlipTop (FT2 series) units standard across the rooms, offering tabletop access to HDMI, USB, and power connections. This connectivity solution supports presentations, BYOD devices, and conferencing systems without compatibility issues. The three-camera concept in larger rooms creates dynamic views, automatically switching between speakers to enhance remote participant engagement, making virtual attendees feel genuinely included rather than observing static wide shots.
Every room includes comprehensive installation, calibration, and commissioning services. This standardized approach delivers consistent user experiences across all room sizes, supporting Nielsen’s cable-free philosophy with enterprise-grade reliability and seamless Google Meet integration.
Flexible Training Space
Nielsen required a specialized training room representing one of the project’s most innovative challenges: a collapsible 40-seater space transforming from a unified learning environment into two separate training areas as needed.
The flexible solution centers on display technology. Two 85-inch UHD displays from LG mount on heavy-duty mobile Logic Pod systems, enabling room transformation while maintaining Nielsen’s demanded presentation quality.
The Logic Pod mounting system represents a significant departure from traditional fixed installations. Operating as a single 40-person space, both displays support large-group presentations. When divided, the mobile system repositions displays, creating two independent environments without compromising visual quality or requiring complex reconfiguration.
Two Shure MXA920 ceiling microphones with advanced beamforming provide exceptional voice capture regardless of configuration. These microphones adapt intelligently to changing acoustics, ensuring pristine voice clarity whether hosting 40 participants or operating as two 20-person spaces. Supporting this array is a QSC Core 110F DSP, seamlessly integrating with Nielsen’s conferencing ecosystem.
Sound reinforcement comes from twelve Alpha Acoustics Ambience C265 ceiling speakers, strategically distributed for even coverage across both configurations. These compact speakers are driven by two Alpha Acoustics DAMP4.300CM amplifiers, delivering balanced reinforcement for speech-focused training or multimedia presentations.
Executive Boardroom
The boardroom represents Nielsen’s premium collaboration space, supporting high-level meetings and client presentations with uncompromising quality. At its center stands a large-format 98-inch UHD display from LG, delivering crystal-clear visuals visible from any seating position. The display uses heavy-duty wall mounting from BTech for stable installation.
Audio excellence defines the experience through dual Shure MXA920 ceiling microphones ensuring high-quality voice pickup across the entire room. These advanced microphones work with a Q-SYS Core 8 Flex DSP, which manages audio processing while seamlessly bridging conferencing systems into Nielsen’s Google Meet ecosystem.
Sound reinforcement comes through eight Alpha Acoustics Ambience ceiling speakers, strategically positioned for balanced coverage throughout the space. This audio architecture ensures that whether conducting executive meetings or hosting client presentations, every participant experiences clear, professional-grade sound matching the room’s premium status.
Beyond Traditional Video Walls
The most striking element of the installation is the 2-meter by 3-meter transparent LED display positioned in the main reception area in front of the main staircase. Using Unilumin’s modular mesh-based cabinets in 1-meter by 1-meter panels arranged in a 2×3 configuration, this DVLED videowall features indoor transparent display with front-glow SMD technology, designed for high visual impact in the reception zone. The screen functions as both a see-through digital canvas and an architectural element.
“The intent behind this transparent display is maintaining visual flow,” Nikhil explains, “so that light can pass through and it does not block the background staircase and it just blends in with the environment.”
Centralized Signage Infrastructure
While the transparent LED creates immediate visual impact, the true technical sophistication lies in Nielsen’s approach to digital signage distribution. Every display in the office operates on a unified AV-over-IP infrastructure powered by Crestron’s NVX platform.
“All the signage is completely on AV over IP,” Nikhil notes. “We used BrightSign as a signage player, but the entire transmission is happening over NVX with centralized data management.” This approach provides Nielsen with unprecedented control and flexibility, treating digital signage as an extension of their IT infrastructure rather than standalone systems.
The first-floor cafeteria doubled as a townhall space, capable of hosting all-hands meetings, social gatherings, and informal presentations. Integrated displays, reinforcement systems, and ceiling-mounted microphones enabled the room to shift from casual dining to corporate presentation mode effortlessly.
Implementation Journey
The six-month implementation timeline required precise coordination between multiple stakeholders. VTECH Technologies was selected as the system integrator based on their proven expertise in complex corporate installations and ability to collaborate seamlessly with both the design team and Nielsen’s IT department.
Perhaps most significantly, the AV-over-IP approach demanded extensive collaboration between the AV team and Nielsen’s IT department. The success of the signage system depended on this IT/AV convergence working flawlessly from day one.
User adoption presented the primary challenge. Nielsen employees, accustomed to traditional presentation methods, required convincing that a cable-free approach would maintain reliability. Comprehensive training and consistent system performance transformed initial skepticism into enthusiastic adoption.
The technical architecture enables future growth through AV-over-IP infrastructure accommodating additional spaces and platforms. Centralized signage management scales with organizational expansion, while standardized experiences reduce new employee training requirements.
The transparent LED installation exemplifies how AV technology enhances rather than competes with architectural spaces, proving thoughtful technology selection amplifies architectural vision. The multi-camera Automate VX implementation shows automation humanizing collaboration through intelligent speaker switching, creating engaging remote participant experiences that strengthen human connection.
