Aashiq Mohamed is appointed as a Director for South Asia. In his new role, Aashiq will lead regional strategy, manage key partnerships, and drive business growth. This role includes strengthening market presence, improving customer support, and ensuring smooth adoption of NovaStar’s latest LED control solutions.

This enhances NovaStar’s focus in South Asia. His experience and network help deepen partner engagement, improve response to market needs, and accelerate the adoption of advanced LED technologies, supporting NovaStar’s long-term growth goals in the region.

Aashiq commented “I am excited to take on this role & support NovaStar’s growth in South Asia. My focus will be building strong partnerships and delivering reliable, innovative solutions that bring real value to our customers and the market.”