Viraaj has vast experience in the industry, across both the System Integrators and OEMs side of things, having worked with companies such as Barco and Panasonic.

In this role, Viraaj will manage and develop the business channels across India and the rest of South Asia. He will also be responsible for leading the go-to-market team who are instrumental in bringing new products to the market and creating demand for solutions from SHURE across markets and the region. He will Identify and execute sales and marketing strategies to address the growth potential in India and the wider South Asia region.

Antony Lovell, Director of Sales – MEASA said “I am very much looking forward to working with Viraaj as he adds his strengths and leads our existing market development team in South Asia.”

Viraaj Shidhaye expressed “I am very excited to be stepping into this role and working with such a dynamic team. SHURE’s strength has always been its unwavering quality and deep-rooted partnerships. With a solutions ecosystem perfected over a century of innovation, I look forward to working closely with our customers, partners and distributors to deliver the legendary audio-video experiences Shure is known for.”