The global pro-AV signal infrastructure brand strengthens its India leadership as it looks to expand market presence and deepen engagement with the country’s AV integration ecosystem.

TELECIS, the global professional AV signal infrastructure brand operated by TELECIS PTE. LTD., Singapore, has appointed Pramod Shukla as its Country Head for India. The appointment marks an important step in strengthening the company’s leadership presence and driving its business growth in the Indian market.

In his new role, Pramod will be responsible for leading TELECIS’s overall India business, overseeing revenue growth, profitability, sales strategy and market expansion. His mandate will include strengthening relationships with distributors and AVSI partners, developing strategic associations with consultants and enterprise customers, and driving major project opportunities.

He will also lead the development of the company’s sales and technical teams while spearheading marketing initiatives to strengthen TELECIS’s positioning across the Indian professional AV market.

TELECIS operates in the specialised pro-AV signal infrastructure segment, designing and manufacturing switching, routing, transport and audio products for mission-critical environments where signal reliability and integrity are paramount. Its portfolio spans nine product families under the TC numbering system, serving professional AV integrators and specification-led projects across markets.

Commenting on his approach to business and customer value, Pramod Shukla said, “For every $10 we earn, we should deliver $12 worth of value.”

With this appointment, TELECIS aims to further strengthen its engagement with India’s AV channel ecosystem, build strategic relationships and pursue new opportunities in a market where professional AV infrastructure continues to play an increasingly important role.