Aurora Multimedia Corp, a global provider of innovative audiovisual technology and solutions, today announced the appointment of Pawan Kumar Bariar as Marketing Director, with a mandate to lead and execute the company’s global marketing initiatives and strengthen Aurora’s brand presence across international markets.
In his new role, Pawan will be responsible for developing and implementing Aurora Multimedia’s global marketing strategy, with a focus on brand building, digital transformation, content and communications, demand generation, channel marketing, customer engagement, and market expansion. He will work closely with Aurora’s leadership, sales, channel partners, technology teams and customers to create an integrated global marketing engine aligned with the company’s business objectives.
Bringing Deep AV Industry Experience
Pawan brings extensive experience across professional audiovisual (Pro AV), technology, workplace solutions and B2B marketing, with a career spanning strategic marketing, business development, brand management and go-to-market initiatives.
His experience includes working with leading organizations like Crestron Electronics and AVDynamics India in the AV and technology ecosystem, giving him a strong understanding of the evolving needs of AV integrators, consultants, distributors, dealers, enterprise customers and technology partners.
His industry background, combined with experience in developing brands, building marketing ecosystems and driving business growth, positions him well to help Aurora further strengthen its global market presence.
“We are extremely excited to have Pawan join Aurora Multimedia as our Marketing Director. His deep understanding of the audiovisual industry, combined with his strategic marketing experience and global outlook, makes him an excellent fit for where Aurora is headed,” said Paul Harris, CEO, Aurora Multimedia Corp.
“Aurora has built a strong reputation for innovation and engineering excellence, and we see a tremendous opportunity to take that story to a much larger global audience. Pawan will play an important role in shaping how we communicate our technology, our solutions and our vision to customers and partners around the world. I am very excited about what we can accomplish together.”
Building Aurora’s Next Phase of Global Growth
Pawan’s appointment comes at an important stage in Aurora Multimedia’s growth as the company continues to expand its technology portfolio and strengthen its presence across global markets.
As Marketing Director, Pawan will focus on creating a unified global marketing strategy while enabling localized market execution. Key priorities will include strengthening Aurora’s digital presence, enhancing the company’s brand narrative, developing thought leadership, expanding content and social media initiatives, supporting channel partners and distributors, and creating integrated campaigns that generate measurable business opportunities.
Pawan Kumar Bariar, Marketing Director, Aurora Multimedia Corp, said:
“I am delighted and excited to join Aurora Multimedia at such an important point in its journey. Aurora has a strong technology foundation, an impressive product portfolio and a deep heritage in the professional AV industry. My objective will be to build on that foundation and create a powerful, consistent and globally relevant Aurora brand.”
“I see tremendous potential to bring Aurora’s technology stories to life through a modern, digital-first and customer-centric marketing approach. Working closely with Paul, the leadership team, our partners and customers, I look forward to building a marketing engine that not only increases brand visibility but also contributes directly to business growth across markets.”
With Pawan’s appointment, Aurora Multimedia aims to further align technology, brand, marketing and business growth, reinforcing its position as an innovative global player in the professional audiovisual industry.
