IntelliMix™ Bar Pro to make its India debut as Shure showcases the Microflex® Ecosystem and marks 10 years of Microflex Advance™ innovation
Shure will showcase its latest developments in enterprise audio and unified communications at InfoComm India 2026, as the country emerges as a key growth market for professional AV and organisations as they accelerate the adoption of AI-enabled workplace and learning technologies. Taking place from 16-18 September 2026 at the Jio World Convention Centre in Mumbai, the event will see Shure present its Microflex® Ecosystem at Booth D-01, Pavilion 1, alongside the first India showcase of the IntelliMix™ Bar Pro. The showcase comes as India takes an increasingly prominent position in the global Pro AV market. [1] According to AVIXA’s 2025 Industry Outlook and Trends Analysis, global Pro AV revenue is forecast to grow from US$332 billion in 2025 to US$402 billion by 2030, with India identified as the standout performer in the Asia-Pacific region, supported by infrastructure investment and growing demand for technology-enabled experiences.
The shift is accompanied by rapid adoption of artificial intelligence in the workplace. The Microsoft and LinkedIn 2024 Work Trend Index found that 92% of professionals in India use AI at work, compared with 75% globally, while 91% of business leaders in India believe their organisations need to adopt AI to remain competitive. As AI-enabled tools such as Microsoft Copilot become more integrated into everyday meetings, and organisations increasingly rely on platforms such as Microsoft Teams and Zoom, the quality of meeting-room audio becomes even more critical to functions such as transcription, meeting summary and intelligent collaboration.
Against this backdrop, Shure’s InfoComm India presence will focus on the Microflex Ecosystem as a complete audio solution across meeting-space types, bringing together microphones, wireless systems, audio processing, loudspeakers, software and collaboration technologies. The portfolio exhibited will include the new MXA925, MXA902, MXA901 and MXA320, alongside Microflex Wireless neXt with Fusion Mode, Microflex loudspeakers and SLX-D+. Together, the technologies address a range of corporate and education environments, including meeting rooms, boardrooms, classrooms, and larger flexible spaces.
The IntelliMix Bar Pro, which will be displayed in India for the first time, will be a key focus of the showcase. The all-in-one audio and video collaboration system is designed for medium and large Microsoft Teams Rooms and brings Shure’s array of microphone technology, audio processing, loudspeakers and intelligent video capabilities into a single system. Its India debut reflects Shure’s broader expansion in unified communications, as the company builds its collaboration portfolio across Microsoft Teams and Zoom ecosystems and increases the role of software, cloud management and intelligent processing within its enterprise offering.
InfoComm India 2026 also coincides with Shure marking 10 years of its Microflex Advance portfolio. Since the introduction of the platform in 2016, Microflex Advance has evolved through multiple generations of array microphone technology, digital signal processing, software capabilities, and deeper integration with enterprise collaboration platforms. The milestone takes place as Shure enters its second century, with the company continuing to invest across its core audio, wireless and unified communications portfolios.
Viraaj Shidhaye, Sr Sales Manager, Shure, said: “India is becoming an increasingly important market for professional AV as enterprises and educational institutions invest in more connected and intelligent spaces. At the same time, AI is changing expectations around what a meeting environment needs to deliver, placing greater emphasis on clear audio, reliable performance, and deeper integration with enterprise technology platforms.
“InfoComm India allows us to demonstrate how the Microflex Ecosystem has continued to evolve to address these requirements across different types of meeting and learning spaces. The first India showcase of IntelliMix Bar Pro, together with the continued development of our MXA portfolio and our work across Microsoft and Zoom, reflects where Shure is heading as we enter our second century.”
Shure’s InfoComm India showcase will demonstrate how the company is extending its established position in professional audio into a broader enterprise collaboration ecosystem spanning hardware, software, intelligent processing, cloud management and unified communications. Visitors can experience Shure’s latest solutions at Booth D-01, Pavilion 1, at InfoComm India 2026, from 16–18 September at the Jio World Convention Centre, Mumbai.
