UAE-founded AV specialist selected by ALEC Engineering and Contracting to install and commission Sphere Abu Dhabi’s Exosphere

UAE-based pro AV and digital signage specialist Blue Rhine Industries (BRI) has been awarded the contract to install the LED screens that make up Sphere Abu Dhabi’s immense Exosphere.

The Exosphere is Sphere Abu Dhabi’s fully programmable exterior display, transforming the building’s outer surface into an unmissable digital canvas for art, entertainment and visual storytelling. This AV integration project is the company’s largest scope to date in its 20-year history.

BRI was selected by ALEC Engineering and Contracting, part of ALEC Holdings, to install and commission the iconic Exosphere, an integral part of the main construction contract for Sphere Abu Dhabi, which is worth US$1.7 billion. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is leading the development of the first Sphere venue outside the United States.

Scheduled for completion in 2029, Sphere Abu Dhabi will bring the innovative Las Vegas concept to the UAE capital. The 20,000-capacity venue is set to become a major new attraction on Yas Island, hosting immersive concerts, sporting events and exhibitions to captivate UAE residents and international visitors alike.

An entertainment experience inside and out

Sphere Abu Dhabi’s monumental Exosphere will become a defining feature of the Yas Island skyline and be visible from key vantage points across Abu Dhabi. It will delight audiences outside the venue to complement the multi-sensory entertainment taking place inside.

The fully programmable LED Exosphere wraps around the 112-metre-high building, turning its exterior into a phenomenal digital display capable of broadcasting a wide range of dynamic content.

Alongside entertainment, the Exosphere is expected to showcase work from Emirati artists, creating a major new platform for celebrating local creative talent and chronicling the UAE’s story through innovative art and technology.

John V. Joseph, CEO of Blue Rhine Industries, said: “As a UAE-founded company, we are proud to be bringing the Sphere Abu Dhabi Exosphere to life by installing the LEDs across the 112-metre-high exterior facade. It is an incredible milestone for our team to partner with ALEC Holdings to support DCT Abu Dhabi in delivering this landmark entertainment destination to the UAE.

Sphere Abu Dhabi is one of the most ambitious entertainment and AV projects being developed anywhere in the world. We have grown alongside this region for more than two decades and our team is honoured to be trusted to contribute to a project of this significance.

“Projects of this scale demand specialist AV knowledge, technical precision and the ability to integrate complex technology within equally complex built environments. BRI has demonstrated these capabilities consistently across 20 years of delivering major AV and digital signage projects across the Middle East.”

Homegrown UAE brand driving the nation’s innovative visual projects

Founded in the UAE in 2006, Blue Rhine Industries has grown from its roots in traditional signage manufacturing into the region’s leading professional AV integration, digital signage and wayfinding specialist.

Its portfolio includes the 440-metre-long curved digital screen at Dubai Fountain during 2025’s renovation works; the 70-metre wide by 14-metre-tall LED installation at Dubai Aquarium & Underwater Zoo at The Dubai Mall; and integrated AV, digital signage, and background audio systems for Zayed International Airport, Abu Dhabi.

BRI delivers projects end-to-end, with capabilities spanning AV system design and engineering, manufacturing, integration, installation, commissioning and ongoing maintenance and support.

The Sphere Abu Dhabi award builds on that experience, as BRI expands its role in delivering increasingly ambitious experiential AV and large-scale digital installations across the GCC and wider region.