Xtreme Media, India’s largest active LED display brand, has announced the appointment of Anand Lakshmanan as Chief Business Officer (CBO). In his new role, Anand will play an instrumental role in driving growth, strengthening customer engagement and expanding the market for Xtreme Media’s enterprise portfolio.

Anand brings over 30 years of enterprise leadership experience across India, South Asia and the Middle East. He has successfully built and scaled businesses across technology domains including video collaboration, networking, cloud, data centre and customer experience. Most recently, Anand served as Head of B2B – India at Logitech, where he delivered sustained growth, built high-performing teams and established new revenue streams through solution-led strategies.

Throughout his career, Anand has held senior leadership roles at NTT, Jabra GN, Servion, Canon and KnoahSoft, demonstrating expertise in P&L ownership, channel partner strategy and enterprise customer engagement. His experience in navigating complex buying cycles and building long-term CXO relationships strengthens Xtreme Media’s leadership capabilities as it expands its enterprise business.

Speaking on his appointment, Anand Lakshmanan said, “I am excited to join Xtreme Media at a pivotal time in its growth journey. My focus will be on building scalable sales and marketing strategies that strengthen customer partnerships and accelerate market leadership in India.”

Sanket Rambhia, Managing Director, Xtreme Media and LEDX Technology, added,“We are delighted to welcome Anand to the leadership team. His deep industry expertise and track record of building businesses from the ground up will be instrumental in driving Xtreme Media’s next phase of growth in India.”