Peavey Electronics, a globally respected and legendary American professional audio brand, has appointed Bengaluru-based PRO FX Tech Limited as its exclusive distributor for Peavey and Crest Audio’s project-focused product lines in India. The partnership will focus specifically on the projects and systems integration segment.
Founded in 1965, Peavey Electronics is widely regarded as one of the most influential names in professional audio, with a rich legacy of innovation, engineering excellence, and a strong presence across live sound, installation audio, and performance sound reinforcement worldwide. With manufacturing facilities, R&D capabilities, and a deep footprint across multiple continents, Peavey and its premium brand Crest Audio have powered some of the world’s most prestigious venues, events, and installations. Their solutions are trusted in stadiums, auditoriums, concert halls, houses of worship, educational institutions, corporate facilities, and large-scale entertainment venues.
Commenting on the partnership, Akshay M Vaidya, Managing Director – APAC, Peavey Electronics, said:
“We are extremely excited to partner with PRO FX, a company that truly understands the Indian AV landscape. With PRO FX’s market leadership and technical depth, we are confident this partnership will showcase the very best of Peavey and Crest Audio solutions to the Indian marketplace. We look forward to building a long-term strategic relationship that drives growth, innovation, and exceptional project execution.”
Under this agreement, PRO FX Tech will be responsible for expanding Peavey Electronics’ presence in India’s rapidly growing professional AV and sound reinforcement market. The company will provide end-to-end support including pre-sales project mapping, system design, sales and marketing initiatives, integrator training and certification programs, as well as comprehensive post-sales service and technical support.
PRO FX Tech Limited will offer a curated portfolio of Peavey and Crest Audio products specifically tailored for fixed installations and large-scale projects. These solutions are designed to cater to a wide range of sectors, including:
- Stadiums and sports arenas
- Auditoriums and performing arts centres
- Concert venues and live event spaces
- Wedding halls and banquet facilities
- Houses of worship
- Educational institutions
- Corporate and institutional spaces
- Pubs & Entertainment Spaces
To further strengthen market adoption, PRO FX Tech Limited will also showcase Peavey and Crest Audio solutions at its state-of-the-art Bengaluru experience centre, enabling consultants, architects, system integrators, and end customers to experience the performance and capabilities of these brands firsthand.
Peavey Electronics stated that this strategic move aligns with the evolving nature of India’s AV market, where large-scale infrastructure development, premium venue projects, and rising expectations for high-quality audio solutions are creating significant opportunities. The combined mid-range and premium positioning of Peavey and Crest Audio enables the brands to address a broad spectrum of project requirements across the country.
Manmohan Ganesh, Managing Director, PRO FX Tech Limited, added:
“We are delighted to partner with Peavey Electronics and bring iconic brands such as Peavey and Crest Audio to the Indian market. Peavey’s legacy in professional audio, combined with PRO FX’s deep market reach, technical expertise, and strong integrator network across India, makes this a very natural and exciting partnership. This collaboration marks an important strategic expansion for PRO FX into the professional audio projects segment – a category we have not previously focused on – and positions us to actively participate in high-impact installations across stadiums, auditoriums, concert halls, wedding venues, and large-format public spaces. We look forward to building the brand strongly in India and creating long-term value for our customers, partners, and stakeholders.”
