AV Today

Strategic marketing planning for AV consultants and system integrators focused on business growth. AV professionals documenting project success stories through photography, video, and case studies.
Special Focus

Beyond the Brochure | Why AV consultants and integrators in India must rethink their marketing approach

Walk into any AV trade show in India today, and you'll find no shortage of impressive engineering. Immersive façades, intelligent conferencing systems, museum experiences, and government command centers. Indian AV consultants and system integrators (SIs) are quietly building world-class work.

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July 15, 2026
Flexible learning and performance space at Shri Ram Universal School designed for immersive educational experiences. Sonodyne loudspeakers and amplification delivering uniform audio coverage in the school auditorium. TSUS Immersive Learning Space
Case Studies

A Transformative Learning Canvas | Shri Ram Universal School’s mini auditorium features the global adularescent AV way

India’s education architecture is evolving. Traditional classrooms and formal halls are giving way to versatile, inspiring spaces that promote free expression. The Shri Ram Universal School (TSUS) in Bengaluru focuses on innovative, child-centric methods inspired by the Shri Ram Schools.

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July 15, 2026
NETGEAR-appoints-Surajit-Sen-as-Head-of-Enterprise-Business-for-APAC netgear-surajit-sen-head-enterprise-business
News / Appointment

NETGEAR appoints Surajit Sen as Head of Enterprise Business for APAC

NETGEAR Enterprise is making a series of moves that underscore its commitment to the APAC Pro AV market, including appointing Surajit Sen as Head of Enterprise Business for APAC. The company has also scheduled more than 30 regional training sessions for AV professionals and integrators across the region.

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July 14, 2026
Cricket Club of India Elevates Sports Bar Experience – Premium sound meets heritage hospitality
Installations

Cricket Club of India Elevates Sports Bar Experience – Premium sound meets heritage hospitality

Located within CCI’s (Cricket Club of India) heritage clubhouse, the new sports bar was designed as a modern social destination where members can gather to watch live sporting events, socialize, and relax. The audio system was engineered to ensure clear speech intelligibility for commentary and broadcasts while keeping background music and event audio engaging without overwhelming conversation.

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June 30, 2026
Workplace Innovation Unleashed | Scaling with discipline and purpose
Interviews

Workplace Innovation Unleashed | Scaling with discipline and purpose

For more than twenty years, the Pro AV and IT sectors have undergone rapid evolution, transitioning from specialized installation industries to essential components of corporate real estate and digital strategy. Currently, this transformation necessitates leaders capable of bridging the gap between technical complexity and overarching business value.

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June 30, 2026

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