Special Focus - AV Today Magazine

Forward Integration in CRE | What it means for AV systems integrators

India’s commercial real estate market is experiencing a remarkable period. In 2024, India’s office market reached a historic peak in net absorption of nearly 49.56 million sq. ft., while gross leasing volumes reached an unprecedented 89 million sq. ft. across the top eight cities, figures that would have seemed improbable in the depths of the pandemic. By the first nine months of 2025, the momentum had not slowed: India’s gross leasing volumes reached 56.5 million sq. ft., up 5.7% year-on-year, and net absorption for Jan–Sep 2025 reached a record 40 million sq. ft.

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May 13, 2026

Special Focus

Beyond the Pews – Bringing worship closer with A&T’s streaming technology

There was a time when attending Church meant being physically present, sitting in familiar pews, listening to the choir, and sharing moments of reflection within the sanctuary. While that sense of togetherness remains deeply meaningful, the way people engage with worship is changing.

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May 13, 2026

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Special Focus

Changing Landscape of Churches | How technology is reshaping the way India worships

The modern church is no longer defined solely by its theology. Increasingly, it is defined by its technology. Across the world, houses of worship, from centuries-old cathedrals to purpose-built auditoriums, are grappling with a fundamental shift. Congregations now expect to hear clearly, see vividly, and connect digitally, whether they are in the room or streaming from a living room ten thousand miles away.

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May 13, 2026

Special Focus

The Importance of Soft Skills in AV Sales
Why relationships and understanding matter more than ever

In the audiovisual industry, technical expertise alone no longer guarantees success. Whilst product knowledge and understanding of cutting-edge technology remain essential, it is the mastery of soft skills that increasingly separates exceptional sales professionals from merely competent ones. The AV sector operates on a foundation of trust, relationships, and deep client understanding—qualities that cannot be programmed into a specification sheet or demonstrated through a product catalogue.

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April 30, 2026

Fully integrated ceiling microphone array and beamforming speakers in a modern glass-walled boardroom.

BrandName 4K60 4:4:4 AV over IP encoder and decoder with ultra-low latency for enterprise networks.

Special Focus

The Strategic Art of Marketing in AV Manufacturing – Balancing Multiple Stakeholders and Competing Priorities

In the high-stakes world of audiovisual manufacturing, marketing professionals operate at the epicenter of competing demands, technical complexity, and relationship-intensive business environments. Unlike their counterparts in consumer goods or software, AV marketers must navigate lengthy B2B sales cycles, educate technically sophisticated buyers, and serve as the crucial link between engineering innovation and market success. They are simultaneously strategists, educators, event producers, budget guardians, and relationship managers—roles that require equal parts analytical rigor and creative finesse.